VIVAIA × Macaws AI London Store Proposal
May 2026 · Confidential
For VIVAIA UK Westfield London

Own the
customer data
behind every
London call.

Three products in one monthly service — AI Voice answers every call, Signal monitors and analyses each conversation, Connect stores every contact in a CRM the brand owns. One central line for every VIVAIA store, whether you have two or two hundred.

£600 / month AI Voice Signal Connect
Prepared by Macaws AI for the VIVAIA UK leadership team.
One-page commercial summary, ready to action.
May, 2026
VIVAIA Cristina mesh ballerinas
One line · every store 2 stores or 200
the same customer database
Why now

The brand owner should own the customer relationship — not the carrier, not the call log, not the staff member's memory.

Every London call is customer data. Today, VIVAIA loses most of it the moment the call ends.

A portion of Westfield calls go unanswered, and the ones that get through leave almost nothing behind. A name, maybe a question — rarely the fit issue, the product interest, or the intent to visit that the brand owner could act on a week later. The system below captures all of it into a CRM VIVAIA owns, on one central line that serves every store — whether you have two stores or two hundred.

100%
Calls captured
1
Central line, every store
Stores it scales to
24/7
Always answered
What you are getting · three products, one service

AI Voice answers. Signal listens, records and analyses. Connect stores the contact in a CRM the brand owns — ready for remarketing the moment Phase 2 begins.

Voice. Intelligence. CRM.
One central line, every VIVAIA store.

01 AI Voice
Answers every call

The brand-safe voice on the other end of every VIVAIA UK number. Trained on the store's FAQs, product range, returns policy and brand tone. Saturday lunchtime, midweek 9 pm, bank-holiday Monday — every caller is met, never met by voicemail. Complex queries are escalated to the right staff member with full context.

24/7 answering Brand-safe tone Smart escalation One number, every store
Try it live

Hear AI Voice call you back.

Leave your name and number. AI Voice will ring you within 60 seconds, in the same brand-safe tone it would answer Westfield's line.

Get a call now
≈ 60 seconds · no commitment
02 Signal
Monitors · analyses · records

Every call is recorded, transcribed and analysed in real time. Signal scores intent, tags reason-for-call, surfaces fit and product themes, and flags missed opportunities — so the brand owner sees what London is actually asking for, by week, by category, by store. The same engine listens across two stores or two hundred.

Call recording AI transcription Intent scoring Auto reason-for-call tags
Signal · analysing a real call
03 Connect
CRM for remarketing

The CRM the brand owns. Every contact captured by AI Voice and every signal scored by Signal lands in one searchable customer record — name, number, fit need, category interest, restock alerts, intent. Ready for email flows, paid social audiences and product launch waitlists. Exportable, joinable, yours.

Brand-owned data Unified contact records Remarketing-ready Exportable any time
Connect · CRM walkthrough
What VIVAIA gets

Five tangible shifts inside the London store, from week one. No new tools for the team to learn.

Five reasons
the brand owner wins.

01

VIVAIA owns the customer data.

Powered by Connect: every caller lands in a CRM that belongs to the brand — not the phone provider, not a staff notebook, not a forgotten conversation. Name, number, style asked about, fit concern, restock interest, intent to visit — all yours, exportable, searchable, reusable.

This is the central shift: the London store stops being a place where customer signals are heard and lost, and starts being a place where they are captured and owned.

Connect · first-party data, owned by the brand
02

One central line — 2 stores or 200.

Powered by AI Voice: customers call one VIVAIA UK number. The same brand-safe voice answers for Westfield today, Manchester next year, the next twenty stores after that. Same tone, same CRM, same tags, one dashboard.

You never re-procure phone systems as you expand. Scaling stores stops being constrained by who picks up the phone.

AI Voice · one brand voice, every location
03

Never miss
a customer.

Powered by AI Voice: every call is answered in a brand-safe voice — peak Saturday lunchtime, midweek 9 pm, bank-holiday Monday. No more voicemails, no busy signals, no lost first impressions, no high-intent caller who phoned twice and gave up.

AI Voice · always on, premium tone
04

The shop floor
stays on the floor.

Routine enquiries — hours, directions, stock checks, returns, care — are handled by AI Voice and analysed by Signal before they ever reach a staff member. Your team spends their time with the woman in front of them, not the phone in the back.

AI Voice + Signal · better in-store experience
05

A foundation for remarketing.

Because Signal scores intent and Connect stores the contact, every captured caller becomes a future audience: loafer-curious, wide-fit, restock-waiting, occasion-shopping. The same CRM later feeds email flows, paid social audiences and product-launch waitlists — without renting that intent from a platform.

Signal + Connect · owned audience, by intent
Inside Connect · the data VIVAIA owns

Every field below is captured into the CRM VIVAIA owns — exportable, searchable, joinable to email, paid social and product launches.

Concrete customer data the brand owner gets to see, segment and act on.

Identity

  • Name
  • Phone number
  • Time & date of call
  • Which store / city
  • First-time or repeat caller

Intent

  • Reason for the call
  • Category interest
  • Specific style mentioned
  • Visit intent
  • Buying timeframe

Need

  • Fit issue
  • Wide-foot or comfort need
  • Pain-point mentioned
  • Occasion or use case
  • Style preference

Outcome

  • Resolved or escalated
  • Follow-up required
  • Restock alert flagged
  • Recommended product
  • Future audience segment
The offer · Phase 1
London pilot Phase 1
£ 600 / month

A single low-friction monthly fee. 24/7 AI voice for Westfield London, CRM included, set up and tuned by us.

1,000 minutes included each month.
Additional usage billed at £0.20 per minute. No platform fees, no setup fee for the pilot.

What is included

All three products, one monthly fee. Everything below is part of the £600/mo Phase 1 pilot.

  • AI Voice — 24/7 brand-safe answering on one central VIVAIA UK line, ready for every future store.
  • Signal — recording, transcription, intent scoring and auto reason-for-call tagging on every conversation.
  • Connect — the CRM, owned by VIVAIA. Every caller captured, tagged, exportable, remarketing-ready.
  • 1,000 minutes per month included; additional usage billed at £0.20 per minute.
  • 2 weeks of post-launch fine-tuning on AI Voice script and Signal's tag taxonomy.
  • Monthly reporting on enquiry patterns, intent signals and service performance.
Phase 2 · when ready a natural extension

Later, the same CRM
quietly turns offline traffic
into online audiences.

Once Phase 1 is live and the team trusts the data, we extend the same system into the store itself — QR sign-ups, fit consultations, restock requests and try-on capture — and connect those signals to your online remarketing. One unified profile, store + call + site.

Scoped after Phase 1 · No commitment today
a. In-store captureQR sign-ups, assisted-shopping notes, restock and try-on requests linked to a customer record.
b. Unified profilesCall + store + site behaviour combined, by fit need and category interest.
c. Online retargetingAudiences built from offline intent — loafer-curious, wide-fit, occasion-shopping — pushed to your paid channels.
d. UK localisationCity-level demand signals to guide where Manchester, Edinburgh or Bristol come next.
Next step
VIVAIA London Westfield store

Start owning the data,
starting with Westfield London.

One 30-minute working session to agree the top FAQs, escalation rules and the CRM fields that matter most to VIVAIA UK. From there, the £600/month pilot can be scoped, signed and live inside two weeks — one central line, every future store ready to plug in, and customer data the brand finally owns from day one.

Start the London pilot
Chao Liu · Macaws AI
chao.macaws.ai · book a working session
VIVAIA · UK Proposal · London Store Pilot v2 · May 2026 Prepared by Macaws AI